The short answer
Runway App Studio turns the creative knowledge that usually lives in one power user's prompts into a tool the whole team can run. Describe the app you want in plain language and App Studio builds a custom app with its own interface that generates images, video, and audio using your Brand Kits and Workflows[1]. It's included in every paid plan and draws from your existing credit balance[1].
What you can build
App Studio launches with a set of built-in apps you can use as-is or remix into your own[1]:
| Built-in app | What it does |
|---|---|
| Character Swap | Cast yourself or any character into a video, or recast a scene without reshooting. |
| AutoComp | Swap a product into existing footage while keeping labels and packaging accurate. |
| Product Portfolio | Turn one product image into polished visuals for a launch, catalog, or ecommerce page. |
| 3D Camera Control | Set camera position and movement with precise control in 3D space. |
| Precise Edit | Mark exactly what to change in an image and retouch only that area. |
| Runway Pro | Build your own version of Runway, set up around your production pipeline. |
Beyond the built-ins, teams can build custom apps for work no off-the-shelf tool handles — bridging a 3D pipeline to AI, going from script to previz, multiplying a single asset into variations, or giving brand managers a simple interface over a workspace's assets[1].
Turn a workflow into an app
If you already have an Agent session or Workflow that produces the result you want, you can turn it into an app in one click — locking in the prompt, model chain, and settings, then giving teammates a simple interface with only the inputs they need[1]. You can also start from scratch: describe the app you want (say, "turn campaign briefs into mood boards") and get a shareable version in a single session[1].
Build without writing code
App Studio writes, tests, and deploys every app for you. You keep refining it in plain language, preview each change before publishing, and roll back to an earlier version whenever you need to. The underlying code stays visible for anyone who wants to inspect it[1].
Built on your brand kits, workflows, and assets
At launch, apps can use Runway's image, video, and audio models along with your Brand Kits, Workflows, Assets, and References. Every app follows the same model controls as the rest of your Runway account, and publishing requires no API keys, hosting setup, or separate infrastructure[1].
Sharing and enterprise controls
Every app is private to its creator until they choose to share it. Team and Enterprise customers can share apps with specific teammates, a project, or the whole workspace, while paid plans can also publish a public link that visitors use on their own credits[1]. For Enterprise, apps follow existing model controls — a model disabled in the admin panel is disabled in every app — and admins can turn App Studio off by workspace and decide whether public links are allowed[1].
Pricing and availability
App Studio is included in every paid plan with no new purchase or add-on. Building, running, and hosting apps all draw from your existing Runway credit balance, and each app shows its usage so you can manage spend across apps and your workspace[1]. If you share an app publicly, visitors pay for their own generations — you only pay to build the app, run generations yourself, and keep it hosted. App Studio is available to all paid plans now[1].
Should you use it?
Verdict: App Studio is most valuable for teams whose creative output is held hostage by one or two power users — it productizes their prompts and references into a repeatable tool. If you're a solo creator who already has a working Runway workflow, the payoff is smaller, though remixing the built-in apps (like Product Portfolio or Character Swap) can still save real time[1].
Frequently asked questions
Does App Studio cost extra?
No — it's included in every paid plan and draws from your existing Runway credit balance[1].
Do I need to know how to code?
No. App Studio writes, tests, and deploys each app, and you refine it in plain language[1].
Who can use the apps I build?
Apps are private by default. You can share them with teammates, a project, or a workspace, or publish a public link on paid plans[1].
Sources
- Runway — "Introducing Runway App Studio" — runway.com